Our Method

Ana Menchen, Creative Director and Biz Coach, built this method to share her experience with the world.Starting in advertising, she spent over 10 years leading projects at Apple and Google, gaining deep insights into brands’ cultural impact.

In the last four years, Ana has focused on coaching, helping others find fulfilment at work through he thinking playbook, a method, backed by science, to bring wellness to the creative process and unlock and blocks.